DICE: Design Outside the Box

This presentation from DICE by Jesse Schell is pretty insightful. The talk is about how humanity has become dissociated with reality over the years but because of this it leads us to desiring things that exist outside of our memory cards and hard drives. Things that we consider more real, relative to the other stuff we’re inundated with everyday. It’s this in addition to other psychological tricks employed on the user that leads to the success of games like FarmVille.